Artist Finance and Business Development Development Division

Aspiring artists most often face the daunting task of scrambling for financial resources to cover expenses for musical projects. Hoping to land a deal with a major label or get noticed by an investor is sometimes their only muse for success. Consequently, a lack of knowledge in business development and limited resources for financing is all it takes to nullify months and sometimes years of an artist’s dream and hard work.

Launching a solution for its signed artists to secure start-up capital is Optimus Entertainment, LLC, an Atlanta-based entertainment company with expertise is in digital and hard distribution, promotions, creative marketing avenues including but not limited to, public relations, cd-signing promotional tours, and televised artist showcasing, all to effectively represent its clients.

The concept of the Artist Finance and Business Development Division presented by a representative of Morehead’s Connections, an authorized Government Technical Assistance Provider, offers the artist seeking start-up or expansion capital, an opportunity to submit an application for funding using the Express Loan Program up to $50,000 with little to no documentation required.

Meanwhile, the business development component educates artists about the importance of restoring and maintaining personal credit, developing business credit, and developing a solid business plan to set the precedence to maintain control of their own music care.

Embracing and implementing the finance and business development concept, Optimus’ CEO, Jerry Adams and Morehead’s Connections recently entered into a partnership agreement to empower aspiring artists to improve personal and career financial positions.

“A program such as this will help a lot of aspiring artists achieve their dreams and still be in control of their own music careers as successful musical entrepreneurs. This is a golden time to be an independent artist,” said Adams. “Labels aren’t spending an astronomical amount of money on artists. Artists basically have to make their own way these days.”

Optimus’ motto, “Taking Control of Your Music Career”, is the prominent message the company would like artist to adhere to going forward in their careers.

Contact:
T. Janelle Morehead
Morehead’s Connections
P: 281.914.8166 | F: 877.807.0062
E: tjmorehead.oeg@gmail.com

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