Have you ever purchased something you did not want because of “high-pressure sales techniques”? If you haven’t, you are among the minority! Most of us at one time or other have fallen prey to this irritatingly effective way of selling. In fact it is so effective that telemarketers use it to rake in millions each year. They exploit the fact that some individuals have such a low resistance to psychological pressure that they just can’t say “No!” and stick to it. And, as a consequence, many of these people wind up buying a lot of stuff they do not want or need. Well, few of us seem to recognize that this same psychological technique is utilized every day of the week, and especially on Sunday, to “sell” Jesus Christ to the masses.
Salvation, people, is such a wonderful thing that we want to share our faith with others and tell them about Christ, so they too might be saved. But in our unbridled zeal and enthusiasm, somewhere along the way techniques got tangled up with doctrine. The pursuit of results let to the pursuit of numbers and the pursuit of numbers has led to “whatever it takes” and “whatever it takes” has led to countless tares among the wheat! And I am convinced (and I am not alone, my friend) that this whole thing will ultimately manifest itself in the greatest defection every experienced during the Church Age - the apostasy - a mass exodus of professed “believers” which will more likely be triggered by some event connected with the rise of the Antichrist. Just as sure as cookies won’t stick to Teflon, those who make false professions of faith in Christ will show their true colors by deserting Jesus Christ in times of crisis - with most having left long before!
God has commanded us to preach all of His Word and to "reprove, rebuke, exhort" (2 Timothy 4:2). This is the preacher's divine standard. God has commanded us not only to believe sound doctrine, but also to earnestly contend for it (Jude 3). That means we are to fight agrressively against that which is false. This is exactly what we see in the uncompromising ministry of the Lord's Apostles. Their epistles contain strong and clear warnings about false teaching. Paul often named the names of the false teachers. Such a ministry naturally causes divisions between those who are committed to the truth and those who are following error. Paul made no effort whatsoever to avoid doctrinal controversy. The Holy Spirit warned that "evil men and seducers shalll wax worse and worse, deceiving and being deceived" (2 Timothy 3:13).