Are you refering to the incorporation of business models to the day to day operations of the ministry. If you are, no... God intended for his church to be self-sufficient, marketable, and as Acts 2:47 indicates "having favor with ALL the people." With that in mind, the church has acted as an exclusive club, instead of a appealing service-orientated entity. Our move to be more "consumer-friendly" is exactly the intent of Christs example.